::Emi love.s. Poketo::


I have a weakness for a certain something. It's companies such as POKETO that have a ZAKKA (雑貨。trans. miscellaneous goods/sundries in Japanese. The term 「雑貨店」/zakka.ten(shop) refers to shops that sells random goods, sometimes practical, sometimes not.) Another unique Japanese term that cannot easily be translated by words, but its a "feel" that can be "felt" once you encounter it. I almost feels as if POKETO offers a zakka of "art", or translating art work into zakka, making it more accessible for everybody.

Poketo was founded by filmmaker, Ted Vadakan and graphic designer, Angie Myung (Two very sweet people I had the joy of encountering at Comic Con the last couple times I've been there!) in 2003, and is currently based in Los Angeles. Initially, through their project of creating limited-edition artist wallets, they made "art" that was "unaffordable" by the general public more accessible, ultimately fulfilling an average person's need for art. Through the years, POKETO has evolved into a company offering more and more art to the general public, through their items such as wallets, plates, T-shirts, stationary, and so on. Needless to say, POKETO was an innovator in offering an art-infused lifestyles.

...and how cannot I love them.
Their concept. Their motive. As well as everything they do. Giving up and coming artists a chance to be noticed, as well as collaborating with more well known artists so that the general public can have a chance to access "art" that usually cannot be purchased with their budget. Also, the whole idea of offering an "art lifestyle". How can I say no.

I first came across POKETO when one of my closest friends got me ⇧this adorable wallet as a gift. He told me that the girl on the wallet reminded him of me (My mother brushed it off with a "Pssshh as if! The only thing similar are your straight cut bangs!"...but I had an "Awwww" moment) and picked it up, thinking it would be a perfect gift. And it was. First, I adored the artwork, and second, I had never seen a wallet like this before (what happened to Japan having the zany crazy cool stuff?), and third, it reminded me of my friend, especially because we were a sea apart (back then) and I rarely got to see him. Needless to say, I almost went psycho when I thought I lost this wallet, and was relieved as soon as I discovered it in a side pocket of my school bag. Since I used the wallet to its full potential (more like, had too many cards inside the card pocket and sadly, the wallet started falling apart), I decided to let it retire. I still have this wallet inside a box of old memories that I keep in my dad's house back in Japan. This winter will be a good time to revisit it, and I will most likely bring it back home to LA with me.

I heard of POKETO's collection for Target (Oh Target how you love to collaborate with all my favorites, McQueen, Rodarte, Gaultier, and now THIS. I send kisses your way.) and nagged my roommate and friends to come to Target with me, using "I need to buy new notebooks for the new semester!!" (and yes, I still take my notes on paper, despite the fact I take my MacBook with me everywhere I go) as an excuse. Keeping my fingers crossed that the POKETO items were there, despite their official release date being Aug. 10th. ...And TA-DA! There they were. A lot of items were sold out (I'm not surprised), and this was the last bird-bag left, so I snatched it before anyone else could lay their eyes on it. And what can I say, I'm a happy owner of another POKETO item, and now equipped with a fabulous new bag for school :)

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